Whole Foods Market SWOT Analysis

When performing a company analysis, it is important to look at areas where the company is strong, as well as areas where the company may need to improve.  The best method to do this is through a SWOT analysis.  SWOT allows someone to view a company’s Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T).  The strengths and weaknesses refer to the internal aspect of the company and the opportunities and threats refer to the external.  The SWOT below was designed for Whole Foods Market Inc.

Overall, I think Whole Foods is well positioned for future growth and continued expansion despite their weak International operations and intense competition from other retailers.


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